BitcoinCashOG: BCH Marketing & Community Growth

Bitcoin Cash: Empowering BCH Marketing and Community GrowthFunding requested 17.5 BCH (~ €430 / BCH)Deliverables & Costs Breakdown:4 Months work (December 2025 - March 2026)Bitcoin Cash Marketing via @BitcoinCashOG on x.com4 months X Premium Plus subscription: €152 104 hours (€70 p/h) €7280 (1 hour per day Monday-Saturday)FundMe fee 1.5%Last Campaign (September-November 2025) Delivery & Results:78 hours work: November's not even done, and we're at ~120 hours already: 73% killer content, 20% stakeholder syncs, outreach, Spaces & podcasts, plus admin and analytics. Total over-delivery, and we hope you are happy with the results so far!Target 1000 Followers: BitcoinCashOG has grown to over 4000 followers before the month has even ended, 400% over delivery on targets!Posts: 401 posts averaging 4.6 per day (and a whole caboodle of replies) covering Merchant Mondays, Did you know Tuesdays, Mid-Week Geek Outs, Fusion Friday, and Spotlight Saturday!Report: Statistical analysis report to hone posts for maximum engagements@BitcoinCashOG Highlights- 400k+ Impressions- 8.2% Overall Engagement rate- 34.3K EngagementsAccount Growth (First Two Weeks of November compared with previous 2 weeks)- 19% Increase in impressions- 28% Increase in engagements- 7.5% Increase in engagement rate (9% current)- 257% Increase in replies- 54% Increase in profile visitsWhy This Campaign?Bitcoin Cash is the best money that the world has ever created and has some of the best developers and engineers in the space. There’s just one, tiny, but important challenge to overcome! Getting people educated about this amazing technology and then using it!Despite having a market cap of over 10 billion dollars, Bitcoin Cash has a total marketing budget of a rounding error of a rounding error … marketing and outreach can be improved tremendously!This is a big challenge, and the running and growing of BitcoinCashOG on X.com is an important strategy to tackle this. Social media is a great way to reach millions or even billions of people, and Bitcoin Cash benefits from a prominent, easily discoverable presence on X.com.When large accounts, such as news outlets or crypto exchanges, tweet about a coin, they often use @links to the largest handles representing those coins. This allows X users to simply click the account hyperlink and hit follow on that account to stay in the loop with the latest, greatest news from that coin and its community. Until recently, Bitcoin Cash was the odd coin out and didn't have such an account. People are lazy, they likely won’t even hit the search bar. Even if they do, they will not find any large BCH account to follow, and therefore probably wont follow anyone in the space nor get any news on their feed. Worse still, they may likely conclude that BCH is a dead project with no people in it!@BitcoinCashOG solves this to ensure that when Bitcoin Cash is mentioned in a social media post, it can link to a:Well curatedGood vibes onlyPG 13Non-politicalNon-exclusionaryBeacon of pure BCH goodnessThis project aims to continuously improve the perception of BCH to be the lively, thriving ecosystem we all know and love, with boundless opportunity. The strategy relies on community buy in and support! Goals and Vision:Grow the AccountMilestone 1: 100 followers - end of week 2 (Completed 10th August 2025 / 11 days ahead of schedule 🎯)Milestone 2: 1000 followers – November (Completed 22nd September / 6 weeks ahead of schedule 🎯)Milestone 3: Rename to Bitcoin Cash (BCH) 🎯Milestone 4: 10,000 followers - February 2026Milestone 5: 50,000 followers - August 2026Milestone 6: 100,000 followers - January 2027Content Strategy: 3-4 posts/day, themes include:Merchant Monday:(adoption focus),Mid-Week Geek Out:(education),Feel-Good Friday:(engagement), and positive, informative updates.Community Benefits : Provide a clean, positive, high signal channel where anyone can learn about BCH's potential as everyday digital cash. Amplify user stories, dev projects, and real-world uses to inspire more adoption.Account Guidelines : The account has clear guidelines to ensure that it remains an overwhelmingly positive force for the Bitcoin Cash Community and network.BitcoinCashOG GuidelinesPosts from BitcoinCashOG are designed for maximum positive impact for the network and community, that hold the community and the network’s best interests at heart. To achieve this there are some guidelines to help keep posts, content, and frequency on point:3-4 posts per day (average)- Replies to other posts are not limited in numberPosts spread out where possible to cover 24 hoursNo profanityNo pornographic postsNo overly political posts- Although Bitcoin Cash is inherently political so will be a balanceNo talking of priceNo opinions on protocol changes- Posting of proposed changes to keep people informed is ok, but posts should be handled neutrally.No aggressive language or attacking / antagonistic behaviour. Will use humble humour and facts as a retort.No supporting any flipstarter/fundme. Reporting of successful campaigns is okIdeas on general themes on days (at least one post will match the theme on that day)Thank you so much for reading and for any and all donations!Have some questions? Reach out on @BitcoinCashOG on X.com or via the BitcoinCashOG telegram group and we’ll be happy all questions and get you as excited as us! Let’s do this 💪